Responsive web design isn’t magic. It needs various skills such as copywriting to typography, packed together, which doesn’t only look attractive but has robust functions and hosts value-added content.
Website design and development should revolve around certain elements to achieve successful results and a clear direction to arrive at a common goal.
A web design company must look at the process proactively and try strategic design for the best outcomes.
Decoding Strategic Website Design For You
Strategic design runs two things parallelly- company goals and every element of your design process. You just don’t want to design something that looks appealing and can be used and accessed easily.
All the web design services should ensure that they align with the organizational objectives in every step, whether small or big.
Many websites have fantastic interfaces that match trending designs but are dead in terms of the functionality offered. But, this doesn’t mean that a website design and development company should overlook designing trends at any cost. You can aim to make the styles and techniques focused towards an end goal that sits well with the company’s objectives.
Such as blogs can be interactive and relevant in terms of content and delivery style. There’s no need to add excessive designs in them for better traffic. You can add quality infographics or tutorials to make the content easier and more understandable.
On the other hand, if we talk about a website for computer games, the requirements for web design services will be opposite to that of a blog. High-end graphics and rich images work to create a feeling and style for gamers to look forward to the games available on the website. What the visitor sees is more important than the content in the second case.
Let’s look at how strategic design can help build a unique website for a website design company.
6 Steps For Effective Website Building
Using the six following steps, let us help you in responsive web design and development.
#1 Identify and Confirm your Goals-
Before working on your website, it’s essential to clarify your client’s project and organizational goals.
Ask them the most basic questions to create a blueprint according to their needs:
What goals are you planning to achieve with the web design services?
What is the end goal for your website?
These two questions are decisive as they will set the tone and direction for all the future actions on the website design. If the client doesn’t have clarity on these questions, you should first help them achieve it.
Nothing can be decided before knowing your objectives in mind. Design or redesign, understand if the client wants their customers to call their store, visit their products online, or subscribe to a newsletter.
#2 Identify Your Target Audience-
Knowing and understanding your audience and their intent to visit your website can help you develop better marketing campaigns. It can also help in structuring your website better.
Identifying your audience can help determine how your website will look and feel to attract the right audience segment. You may choose from various demographic factors such as age, gender, interests, spending behavior, etc.
For example, an experienced web design company will be sensible to know that a younger audience will relate to a different style than an older audience.
The older generation will prefer functionality over high-end graphics, but they’ll need more simplified navigation for better value.
Similarly, kids will prefer a range of colors. They respond better to a bright and interactive website such as Disney’s. The fun element and interactive content make it even better for kids to stay longer on them and explore various web pages.
#3 Determine Your Brand Image
Many designers use trending designs without thinking about their corporate image. Gradients, excessively cluttered website, improper placement, there can be N number of things to mess with website design and development.
Every color has emotion, and marketers are slowly realizing the logic behind why specific designs evoke more emotion than others. The website design company portrays the brand character with the chosen design, forming part of the first impression.
#4 Visualize the Designing End-Goal
You now have the goals for your website, know your audience, and are aligned with your brand image. The next logical thing is to implement them together and create a strategy around them.
Let’s take an example.
How can you make your website stand out when your end goal is to increase the number of subscribers using your web design?
You can do the following:
The ‘about’ section on your landing page should be clear and concise so that the website viewers can quickly go through it.
Color and contrast can highlight the registration button or stand out from the link. Ensure that it is the first thing visitors see while browsing the page.
You can simplify the registration process after removing optional elements. Long forms are usually not preferred by visitors. Avoid them.
In this way, top website developers can improve their website designing process and lead to better conversions.
#5 Measure Outcomes
Measuring success is one of the surest ways to know if your website has decent performance metrics. Without testing, you won’t know if your designs meet the mark.
A fully responsive web design should be measurable to improve upon it. Whether you want to enhance your local store traffic or get more calls or emails, you need to see if the users reach the conversion funnel’s end. Ensure that accessible web design services guide them for your step-by-step goal achievement.
#6 Scope For Improvement
Continuous improvement takes measured efforts, and when you work on your website to improve it consistently, you keep getting better. Even after a website goes live, you can change its design to suit your requirements.
You can identify where the visitor faces problems or leaves your website after visiting the Home page. Use this information to better your website’s content, delivery, and even design.
There is always a way to improve things online, which might not be the case with other media such as print.
So, take advantage of the fact and make gradual changes to attain your online marketing goals.
Want to build a website with a unique design driving conversions?
Most people aren’t good with choices related to button colors, templates, navigation, and graphics for website building.
It’s better to leave that task for a web design company.
Consagous Technologies provides a creative boost to your website and tailors your website as per your company’s objectives. Our website design and development services are functional, scalable, and follow industry standards.
Reach us to know more.