Okay, before we start with the trends in Salesforce app development, let’s first get you acquainted with some of its very promising statistics over the years-
-Salesforce has a 20% market share in the overall CRM domain.
-Currently, the world has over 150,000 Salesforce clients, and they are consistently increasing.
-Companies that switch to the Salesforce CRM witness a 25% growth in their revenue on average.
These stats are just the icing on the cake. There are more! All of them point out the dominant platform that Salesforce is when it comes to great CRM platforms.
As the numbers have already highlighted, Salesforce is one of the best CRM platforms in the world. By using cloud technology to its full potential, Salesforce allows businesses to connect with their customers, giving them a 360-degree view of your entire business procedure by boosting IT, marketing, and sales teams for tracking customer activities all the time.
Over the past few years, the platform has become synonymous with every kind of business enterprise, irrespective of the domain it caters to. It is Salesforce that allows enterprises to keep a check on changing customer requirements. Well, Salesforce has worked hard to ensure this, which is a big reason why a platform and company name are considered the same.
The right set of Salesforce implementation services make the development of the Salesforce app easier and free of trouble.
Salesforce Trends that will Make it Essential for Companies
Now that you know a bit about Salesforce, let’s take a look at some of the trends that will be emerging to make it increasingly essential for companies-
1- Better Analytics
The right sets of data and analytics are very important for the better performance of business operations. As a result, it has become crucial for the companies to switch over to a model that allows them to predict customer behavior well in advance, based on their previous transactions.
Salesforce allows the analysts at companies to understand customer behavior, making them better informed about the future decisions that they will make while making their purchases. The result is better customer segmentation, better profits, and enhanced levels of customer service.
2- Voice Technology
In the span of just a few years, technology has gone to entirely new dimensions in terms of evolution, and virtual sales are a big part of that evolution. With the arrival of technologies like Artificial Intelligence, clients can interact with their prospective customers virtually, leading to a quick closure of sales and better customer satisfaction.
IT personnel think that voice technology will become an important constituent of CRM platforms in the time to come. As if on cue, Salesforce already has Einstein, a voice assistant that has made the lives of both retailers and customers very simple.
3- Increased Demand for Better UX
With more companies providing Salesforce mobile app development services, remote work became manageable, but that personal touch looked to be missing in a lot of places. Gradually though, the world became accustomed to that.
Salesforce played a big role during that phase, by streamlining complicated workflows and time-consuming activities, paving way for simpler and much more efficient workflow designs. From the platform, this ability to deliver a better user experience will continue for a long time to come.
4- Going Ahead with Marketing Automation
Bringing marketing automation into effect is one of the biggest things that companies with Salesforce administrators look to have. Their marketing automation tools include Salesforce Pardot and Salesforce Marketing Cloud, which help businesses in achieving their targets efficiently and effectively.
While Pardot governs sales with mail marketing, lead generation, and social media, the updated Marketing Cloud executes better marketing campaigns through the following touchpoints-
-Automated emails to all registered clients.
-Run campaigns to offer discounts and offers to specific clients.
At the Close
The trends that we just mentioned about Salesforce are completely revamping how businesses operate, helping them free up a lot of their important time for other important processes needing their attention.
Despite everything that the platform does, you should choose a company that can create and personalize Salesforce solutions for you in the best way possible. This purpose can be solved by Consagous Technologies, which has been around for more than a decade and can truly deliver impeccable solutions as you need them to be.